Katie Colbourne

Katie Colbourne

Director of Global Demand Generation

With over 16 years marketing experience in Global Enterprise Tech organizations focusing on Finance, procurement and IT personas. Taking complex business propositions and simplifying them for an omni-channel world and ever-changing business landscape. Listed as top 22 B2B Tech Marketing Innovators in the UK. Ambassador for B2B Marketing Hive community. Passionate about AEO and advancements in technology and AI for smarter marketing

3articles6expertise areasWriting since2020

Writes about

ProcurementMarket TrendsProcure to PayAccounts PayableE-InvoicingAccounts Receivable